EXCLUSIVE: Claire’s is teaming up with Sony Pictures Television — Kids to create a new series for young people for the global marketplace.
The first-time collaboration will expand on Claire’s existing global platform, which includes more than 2,750 stores, franchised locations across the globe, an original experience in the Metaverse, more than 18 million loyalty members, and an eCommerce platform, and will leverage SPT – Kids’content creation team, which develops and distributes kids programming in over 200 countries worldwide. Claire’s and SPT-Kids will also explore opportunities for merchandise and experiences tied to the series.
CMedia, Claire’s exclusive production arm which launched in 2021, is home to original content created in the spirit and purpose of the brand.
“We have an incredible opportunity to leverage Claire’s relevance, impact and equity to build compelling content that appeals to Gen Zalpha. This connection, combined with Sony Pictures Television, a true leader in the industry and expert in the space, will integrate Claire’s branded programming into the lives of the most pivotal generations of today,” said Kristin Patrick, EVP and Chief Marketing Officer of Claire’s. “In our ongoing dialogue with Gen Zalpha, they have told us they would love to see more content from us, and I am thrilled that we can partner with Sony Pictures Television to create this series to deepen our engagement and express the power of our brand in unique new ways. We will partner to not only produce highly original programming and IP, but also amplify the brand’s global resonance and expand our consumer interaction through content that is socially immersive and shoppable entertainment.”
Joe D’Ambrosia, Executive Vice President and General Manager of Sony Pictures Television — Kids added, “We’re excited to partner with Claire’s, they bring a powerful ‘loved-brand’ legacy and massive loyal following of a highly engaged audience. They also bring a wealth of inspiration to fuel our creativity and the potential of what we can launch to excite this generation through the power of unique and immersive storytelling.”